What were we thinking?

AI adjacent businesses are starting every day. But not all of them by people with decades of operational experience across building automation, finance, and real estate.

That's years of optimising for scalability and removing complexity.

We investigated:

1

Emerging use cases for AI in local businesses

2

Diminishing returns from social media marketing

3

Hype versus usefulness, and the need for a simple AI starting point for local businesses

The answer was staring us in the face. Fridge Magnets! And lead generating chatbots of course.

Woman looking into fridge